I.P. Targeting Campaigns
IP Targeting does not use cookies, and that is revolutionary in the digital advertising world. Our patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

​House IP Targeting

​Captive Audience

​Reverse Append

​Venue Replay

​Digital New Movers

​Out Of Home

How we take a physical address and find an IP Address

  
Our patented process combines 38 online first-party and publicly available data elements to hyper-accurately map an IP address to a home address.
  

Household IP Targeting:

  Goal: Match IP addresses from your CRM list or any other third-party partner list. We typically see a match rate of ~60% on physical to IP address. The same goes in working back from IP to DeviceID and physical address.  
  
  
  
We run the list(s) thru our algorithm to identify the IP's and DeviceID’s to build our proprietary ad network on.
  

  
  
The households we match back to an IP become the foundation of media plans on to acquire impressions at the IP level.
  
  
  
Client partner supplies the list(s) they want to match IP’s on from their systems or via third-party list providers.
  

Out of Home:

  Goal:   Our backend mobile data systems anonymously map consumers’ mobile phones back to their households so that we can attach extensive offline data to their phone ID. Based on this knowledge we can deliver audience-addressable ads to their mobile phone or out-of-home screens through our ad inventory partner networks whenever the phone pops up on our radar.

  
  
  
  
  
  
Inventory devices that are consistently connected to the WiFi.
  
  
  

  
  
  
  
Run list of home addresses through our IP Targeting Algorithm.
  
  
  
  
  
  
Continue advertising to them when they leave home.
  
  
  
  
  

Captive Audience:

  Goal:     Captive Audience starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through our IP algorithm, which determines the IP addresses.  


  
  
  
  
The appropriate IP address is attributed to the location via our IP algorithm.
  
  

  
  
  
The devices that are present on that network will begin being served with the clients banner or video advertisements.
  
  
  
  
  
Client selects a place of business, company, venue, or competitor location in order to grab the associated IP address within that area.
  

Venue Replay:

  Goal:     Build geo-frames around key points of interest, e.g. bars, restaurants, retailers, stadiums, events, etc. to inventory devices from consumers visiting those locations who browse to an app or site where an ad is served. This is a very precise targeting, down to one square meter based on latitude and longitude of the location(s) of interest.   
From those devices, we will match through our algorithm the device id’s to physical address to IP address. This sets the foundation of our captive audience.
    

  
  
  
  
  
We build geo-frames around these venues and points-of-interest to identify devices going back six months.
  
  
  

  
  
    
From the devices we identify, we match IP’s and physical addresses to establish a proprietary ad network to advertise on.
    
  
  
  
    
Client partner identifies venue and points-of-interest we want to identify devices from.
   

Reverse Append:

  Goal:    We set business rules from a variety of variables to match the ideal consumer behavior or even flow we want. These rules could include pages visited, time on site, etc.  We run the IP’s collected from the website through our algorithm to match back physical addresses. Those physical addresses are inventoried and have the potential to receive a mailing in 24-48 hours. 

  
  
  
  
  
We set business rules to filter out traffic to identify the key audience(s) we want to engage with the offline communications.
  
  

  
  
  
By either adding a web pixel or leveraging other solutions, we can match physical addresses to set our base audience
  
  
  
  
  
The key audiences we’ve matched to a physical address are then sent the offline comms thru our print partners.
  
  
  
  

Digital New Movers:

  Goal:    Target people who are moving or have just moved into their new home with online banner and video ads, in almost real time on their laptop, smartphone, and table devices. Offered on a 6 month and 12 month subscription basis. All that you have to do is select which ZIP code, city, and/or state you want to target, enter monthly impressions, upload the creatives and decide if you want to target Pre-Movers, Escrow, and/or Post-Movers. 

  
  
  
  
  
We set business rules to filter out traffic to identify the key audience(s) we want to engage with the offline communications.
  
  

  
  
  
The key audiences we’ve matched to a physical address are then sent the offline comms thru our print partners.
  
  
  
  
  
  
  
By either adding a web pixel or leveraging other solutions, we can match physical addresses to set our base audience
  
  

Pre-Mover

Let us know how we can design a IP Targeting campaign for your business.

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